The Winners Stun Us Not By Their

Think About The Market, Think About The Design, And Think About Who Is Going To Design For That Market. Hit The Mark.

When You Choose A Managerial Path, You Are Choosing To Devote Your Life To People. Period.

The Dumbest Mistake Is Viewing Design As Something You Do At The End Of The Process To 'tidy Up' The Mess, As Opposed To Understanding It's A 'day One' Issue And Part Of Everything.

If Silly Things Were Not Done, Intelligent Things Would Never Happen.

Almost All Quality Improvement Comes Via Simplification Of Design, Manufacturing... Layout, Processes, And Procedures.