The Societal Division Of Labor Obtains The

The People Recognize Themselves In Their Commodities; They Find Their Soul In Their Automobile, Hi-fi Set, Split-level Home, Kitchen Equipment.

The Way In Which A Society Organizes The Life Of Its Members ... Is One "project" Of Realization Among Others. But Once The Project Has Become Operative In The Basic Institutions And Relations, It Tends To Become Exclusive And To Determine The Development Of The Society As A Whole.

Reason ... Contradicts The Established Order Of Men And Things On Behalf Of Existing Societal Forces That Reveal The Irrational Character Of This Order For "rational" Is A Mode Of Thought And Action Which Is Geared To Reduce Ignorance, Destruction, Brutality, And Oppression.

The Closed Language Does Not Demonstrate And Explain It Communicates Decision, Dictum, Command. Where It Defines, The Definition Becomes "separation Of Good From Evil;" It Establishes Unquestionable

Technological Rationality Reveals Its Political Character As It Becomes The Great Vehicle Of Better Domination, Creating A Truely Totalitarian Universe In Which Society And Nature, Mind And Body Are Kept In A State Of Permanent Mobilization For The Defense Of This Universe.