The Reality Is, Is That We Love

I'm Not Targeting Government. I'm Not Saying Hey, I'm Closing It Because I Don't Want To Give You Any Data. I'm Saying That To Protect Out Customers, We Have To Encrypt. And A Side Affect Of That Is, I Don't Have The Data.

We Are The Most Focused Company That I Know Of Or Have Read Of Or Have Any Knowledge Of. We Say No To Good Ideas Every Day. We Say No To Great Ideas In Order To Keep The Amount Of Things We Focus On Very Small In Number So That We Can Put Enormous Energy Behind The Ones We Do Choose.....it's Not Just Saying Yes To The Right Products, It's Saying No To Many Products That Are Good Ideas, But Just Not Nearly As Good As The Other Ones.

Life Is Fragile. We're Not Guaranteed A Tomorrow So Give It Everything You've Got.

I'd Rather Apple Cannibalize Apple Than Somebody Else Cannibalize Apple.

Our New Watches Are Made Entirely Of Double Super Gold. They Are Just A Piece Of Gold That You Can Wear To The Left, Right, Or Directly On Top Of The Other Gold You Own.