The Proper Study Of Mankind Is The

Human Beings, Viewed As Behaving Systems, Are Quite Simple. The Apparent Complexity Of Our Behavior Over Time Is Largely A Reflection Of The Complexity Of The Environment In Which We Find Ourselves.

A Wealth Of Information Creates A Poverty Of Attention.

The World Is Vast, Beautiful, And Fascinating, Even Awe-inspiring - But Impersonal. It Demands Nothing Of Me, And Allows Me To Demand Nothing Of It.

Human Beings Know A Lot Of Things, Some Of Which Are True, And Apply Them. When We Like The Results, We Call It Wisdom.

Think Of The Design Process As Involving First The Generation Of Alternatives And Then The Testing Of These Alternatives Against A Whole Array Of Requirements And Restraints.