The Proper Study Of Mankind Is The

Everyone Designs Who Devises Courses Of Action Aimed At Changing Existing Situations Into Preferred Ones.

The Proper Study Of Mankind Is The Science Of Design.

Engineering, Medicine, Business, Architecture And Painting Are Concerned Not With The Necessary But With The Contingent - Not With How Things Are But With How They Might Be - In Short, With Design.

Enlightenments, Like Accidents, Happen Only To Prepared Minds.

Creativity Is No Less Challenging Or Exciting When The Mystery Is Stripped From The Creative Process. The Most Beautiful Flowers Grow Under Careful Cultivation From Common Soil.