The Problem With The Future Is That

We Like To Believe We Can Break Strategy Down To Five Forces Or Seven Ss. But You Can't. Strategy Is Extraordinarily Emotional And Demanding.

The Only Thing That Can Be Safely Predicted Is That Sometime Soon Your Organization Will Be Challenged To Change In Ways For Which It Has No Precedent.

In The Long Term The Most Important Question For A Company Is Not What You Are But What You Are Becoming.

Dakota Tribal Wisdom Says That When You're On A Dead Horse, The Best Strategy Is To Dismount. Of Course, There Are Other Strategies. You Can Change Riders. You Can Get A Committee To Study The Dead Horse. You Can Benchmark How Other Companies Ride Dead Horses. You Can Declare That It's Cheaper To Feed A Dead Horse. You Can Harness Several Dead Horses Together. But After You've Tried All These Things, You're Still Going To Have To Dismount.

Most Of Us Understand That Innovation Is Enormously Important. It's The Only Insurance Against Irrelevance. It's The Only Guarantee Of Long-term Customer Loyalty. It's The Only Strategy For Out-performing A Dismal Economy.