The Primary Ingredient For Progress Is Optimism.

If We Don't Give Things A Try, Nothing Will Get Off The Ground.

Bad Leaders Care About Who Is Right. Good Leaders Care About What Is Right

Nike Doesn't Want To Make Products For Everyone - They Want To Make Products For Champions.

We Should Always Choose To Work With People We Love. They Are The Ones Who Will Watch Our Back And Our Future.

The Concept Of Why Is Already In The Vernacular. It Is Now A Noun. "that Company Doesn't Know Their Why." "they Need To Learn Their Why." "that Politician Needs To Understand His Why." We Talk About It As A Noun. That Never Existed Prior To 2009. That Never Existed Prior To 2006 When I First Started Articulating It. This Is The Most Amazing Thing To Me. It Has Now Become A Concept. It's Part Of The Way We Think About Businesses And Transactions And Decisions.