The Percept Takes Priority Of The Concept.

In Tetrad Form, The Artifact Is Seen To Be Not Neutral Or Passive, Bur An Active Logos Or Utterance Of The Human Mind Or Body That Transforms The User And His Ground.

Media Are Means Of Extending And Enlarging Our Organic Sense Lives Into Our Environment.

People Don't Actually Read Newspapers - They Get Into Them Every Morning Like A Hot Bath.

Radio Affects Most Intimately, Person-to-person, Offering A World Of Unspoken Communication Between Writer-speaker And The Listener.

In Antiquity And The Middle Ages Reading Was Necessarily Reading Aloud.