The People Recognize Themselves In Their Commodities;

Technological Rationality Reveals Its Political Character As It Becomes The Great Vehicle Of Better Domination, Creating A Truely Totalitarian Universe In Which Society And Nature, Mind And Body Are Kept In A State Of Permanent Mobilization For The Defense Of This Universe.

The Apparatus Defeats Its Own Purpose If Its Purpose Is To Create A Humane Existence On The Basis Of A Humanized Nature.

If Mass Communications Blend Together Harmoniously, And Often Unnoticeably, Art, Politics, Religion, And Philosophy With Commercials, They Bring These Realms Of Culture To Their Common Denominator -- The Commodity Form. The Music Of The Soul Is Also The Music Of Salesmanship. Exchange Value, Not Truth Value, Counts.

Society ... Can Afford To Grant More Than Before Because Its Interests Have Become The Innermost Drives Of Its Citizens.

The Spontaneous Reproduction Of Superimposed Needs By The Individual Does Not Establish Autonomy; It Only Testifies To The Efficacy Of The Control.