The Path To Success Used To Be

A Funny Thing Happened To The First Amendment On Its Way To The Public Forum. According To The Supreme Court, Money Is Now Speech And Corporations Are Now People. But When Real People Without Money Assemble To Express Their Dissatisfaction With The Political Consequences Of This, They’re Treated As Public Nuisances And Evicted.

Every Organization, No Matter Who It Is, Just Follow The Money.

In The Early 1970s, Milton Friedman Argued That Corporations Should Not Be Socially Responsible Because They Had No Mandate To Be; They Existed To Make Money, Not To Be Charitable Institutions. But In The Economy Of The 21st Century, Corporations Cannot Be Socially Responsible, If Social Responsibility Is Understood To Mean Sacrificing Profits For The Sake Of Some Perceived Social Good. That's Because Competition Has Become So Much More Intense.

A Leader Is Someone Who Steps Back From The Entire System And Tries To Build A More Collaborative, More Innovative System That Will Work Over The Long Term.

Given That Ever-broadening Array Of Options And Alternatives, As Consumers And Investors, We Are Often Bewildered. We Need Guidance. That's Where Today's Brands Come In. They Are Not So Much Signals About A Particular Product, They Are Signals About Good Judgment, Trustworthiness. A Big Brand, Whether It's Schwab Or Disney, Is Becoming Analogous To A Portal That Sells Us Advice About Where We Can Find Great Deals.