The Only Purpose Of Starting Is To

People Do Not Buy Goods And Services. They Buy Relations, Stories And Magic.

The Longer You Wait To Launch An Innovation, The Less Your Effort Is Worth.

We've Been Trained To Prefer Being Right To Learning Something, To Prefer Passing The Test To Making A Difference, And Most Of All To Prefer Fitting In With The Right People

Ordinary Thinking And Ordinary Effort Are Almost Never Enough To Generate Leadership.

When You Delight The Weird, The Overlooked And The Outliers, They Are Significantly More Likely To Talk About You And Recommend You.