The Nuts And Bolts Of Shooting A

Chris Martin's A Good Friend Of Mine. I'm Actually Apple's Godfather. He's An Old Friend And We've Been Mates For Quite A Few Years Now.

A Movie Is A Creative Process From Its Conception, Through Its Writing, To Its Execution, To The Editing. I Think With The Best Films There Is Some Kind Of Contribution From One Person All The Way Through That. The Best Films Are Made By People Who Write, Direct, And Edit, So There's Continuity.

This Idea Of Popular Culture Became Something That Belonged To Us Rather Than Something That We Looked At From Far Away. We Realized We Could Be Part Of It And Create It, Instead Of Just Being Consumers Only.

When You Go Into A Movie And You're Surprised By It - These Days With Brand Recognition Being Such An Important Thing And Essentially Trailers, The Way Trailers Have Evolved Encouraging People Not To See The Film Unless They've Already Seen The Film Which Is Kind Of The Paradox Of Marketing These Days Anytime That You Enjoy Genuine Sense Of Wonder And Surprise In The Movies It's Priceless.

There Seems To Be This Tendency Toward Denigrating Romantic Comedies As Of Late Because It Becomes Something Sort Of Cheesy Or Whatever. Whereas This Embraced What It Was. As A Fan Of When Harry Met Sally Or Annie Hall, As A Demonstration Of What Romantic Comedy Could Be And Should Be, I Immediately Phoned Nira Back And Said, "yeah, I'd Like To Do This. It'll Be Fun."