The Net Is Pretty Cool, But The

Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.

The Great Thing About Fact-based Decisions Is That They Overrule The Hierarchy.

If You're Not Doing Something That People Will Remark On, Then It's Going To Be Hard To Generate Word Of Mouth.

Read The Declaration Of Independence To Your Children As A Tradition Every Fourth Of July. Make Sure They Understand Why The Word "pursuit" Precedes The Word "happiness."

People Loved Their Horses, Too. But You Don't Keep Riding Your Horse To Work Just Because You Love It.