The Medium Is The Message.

Man Works When He Is Partially Involved. When He Is Totally Involved He Is At Play Or Leisure.

The Medium, Or Process, Of Our Time - Electric Technology Is Reshaping And Restructuring Patterns Of Social Interdependence And Every Aspect Of Our Personal Life. It Is Forcing Us To Reconsider And Re-evaluate Practically Every Thought, Every Action.

The Tribalizing Power Of The New Electronic Media, The Way In Which They Return To Us To The Unified Fields Of The Old Oral Cultures, To Tribal Cohesion And Pre-individualist Patterns Of Thought, Is Little Understood. Tribalism Is The Sense Of The Deep Bond Of Family, The Closed Society As The Norm Of Community.

The Modern Nose, Like The Modern Eye, Has Developed A Sort Of Microscopic, Intercellular Intensity Which Makes Our Human Contactspainful And Revolting.

The Winner Is One Who Knows When To Drop Out In Order To Get In Touch.