The Market And The Consumer And Idea

What People Are Afraid Of Isn't Failure. It's Blame. Criticism.

Insulate Yourself... From Anonymous Angry People Expose Yourself To Art You Don't Yet Understand Precisely Measure The Results That Are Important To You Stay Blind To The Metrics That Don't Matter Fail Often Ship Lead, Don't Manage So Much Seek Out Uncomfortable Situations Make An Impact On The People Who Matter To You Be Better At Your Baseline Skills Than Anyone Else Copyedit Less, Invent More Give More Speeches Ignore Unsolicited Advice

Art Is What We're Doing When We Do Our Best Work.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

As The Amount Of Inputs Go Up, As The Number Of People And Ideas That Clamor For Attention Continue To Increase, We Do What People Always Do: We Rely On The Familiar, The Trusted And The Personal. The Incredible Surplus Of Digital Data Means That Human Actions, Generosity And Sacrifice Are More Important Than They Ever Were Before.