The Managers Of The Big Brands Have

What Characteristics Are Most Important In Creative Workers? One Quality You Need Is Inventiveness. You Need To Be Able To Take Whatever Product Or Service You Are Providing And Figure Out Ways Of Making It Better, Faster, Cheaper. The Other Quality Is Empathy And Insight Into What People Might Want, Even Though They Don't Even Know Their Wants, Probably Because There's No Product Or Service To Test Their Wants.

It Is A Myth That Higher Taxes Lead To Less Demand And Slower Growth. In The First Three Decades After World War Ii, Us Top Tax Rates On The Wealthy Were Never Below 70 Percent.

Given That Ever-broadening Array Of Options And Alternatives, As Consumers And Investors, We Are Often Bewildered. We Need Guidance. That's Where Today's Brands Come In. They Are Not So Much Signals About A Particular Product, They Are Signals About Good Judgment, Trustworthiness. A Big Brand, Whether It's Schwab Or Disney, Is Becoming Analogous To A Portal That Sells Us Advice About Where We Can Find Great Deals.

If You're Going To Be A Great Guide To What's Great For Consumers, And, Indirectly, For Investors, You've Got To Be Very Careful About Who You Contract With And What You're Offering.

Cynicism Is The Largest Obstacle To Social Change. Cynicism Is Dangerous Because People Throw Up Their Hands And Say, "well It's Not Possible. Why Should I Even Try?"