...the Logic Of The Photograph Is Neither

Ideally, Advertising Aims At The Goal Of A Programmed Harmony Among All Human Impulses And Aspirations And Endeavors. Using Handicraft Methods, It Stretches Out Toward The Ultimate Electronic Goal Of A Collective Consciousness.

Our Electrically-configured World Has Forced Us To Move From The Habit Of Data Classification To The Mode Of Pattern Recognition. We Can No Longer Build Serially, Block-by-block, Step-by-step, Because Instant Communication Insures That All Factors Of The Environment And Of Experience Co-exist In A State Of Active Interplay.

Politics Will Eventually Be Replaced By Imagery. The Politician Will Be Only Too Happy To Abdicate In Favor Of His Image, Because The Image Will Be So Much More Powerful Than He Could Ever Be.

The Victory Over Euclidean Space Was Not Achieved By Isolated Individuals, But By A Field Of Young Rebels Opposed To All Absolutes.

The Car Has Become The Carapace, The Protective And Aggressive Shell, Of Urban And Suburban Man.