The Ladder Of Success Isn't A Ladder.

Design Is The Last Great Competitive Advantage.

To Make A Product, To Market An Idea, To Come Up With Any Problem You Want To Solve That Doesn't Have A Constituency With An Otaku, Is Almost Impossible... There's A Hot Sauce Otaku, But There's No Mustard Otaku.

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

As Creators, Our Pursuit Of Perfection Might Be Misguided, Particularly If It Comes At The Expense Of The Things That Matter.

Little Changes Cost You. Big Changes Benefit You By Changing The Game, But Only If You Go First.