The Individual Who Is The Servant Of

If I Rule Out Violent Anarchism, There Remains Pacifist, Anti-nationalist, Anti-capitalist, Moral, And Anti-democratic Anarchism (i.e., That Which Is Hostile To The Falsified Democracy Of Bourgeois States). There Remains The Anarchism Which Acts By Means Of Persuasion, By The Creation Of Small Groups And Networks, Denouncing Falsehood And Oppression, Aiming At A True Overturning Of Authorities Of All Kinds As People At The Bottom Speak And Organize Themselves.

Our Civilization Is First And Foremost A Civilization Of Means; In The Reality Of Modern Life, The Means, It Would Seem, Are More Important Than The Ends.

Propaganda Must Not Concern Itself With What Is Best In Man - The Highest Goals Humanity Sets For Itself, Its Noblest And Most Precious Feelings. Propaganda Does Not Aim To Elevate Man, But To Make Him Serve. It Must Therefore Utilize The Most Common Feelings, The Most Widespread Ideas, The Crudest Patterns, And In So Doing Place Itself On A Very Low Level With Regard To What It Wants Man To Do And To What End. Hate, Hunger, And Pride Make Better Levers Of Propaganda Than Do Love Or Impartiality.

Propaganda's Content Increasingly Resembles Information. It Has Even Clearly Been Proved That A Violent, Excessive, Shock-provoking Propaganda Texts Leads Ultimately To Less Conviction And Participation. The Listeners Critical Powers Decrease If The Propaganda Message Is More Rational And Less Violent.

There Is A Limited Elite That Understands The Secrets Of Their Own Techniques, But Not Necessarily Of All Techniques. These Men Are Close To The Seat Of Modern Governmental Power. The State Is No Longer Founded On The 'average Citizen', But On The Ability And Knowledge Of This Elite. The Average Man Is Altogether Unable To Penetrate Technical Secrets Or Governmental Organization And Consequently Can Exert No Influence At All On The State.