The Imagination Is Unleashed By Constraints. You

What You Discover When You Look At Creativity From The Perspective Of The Brain Is That It Is Universal. We're All Creative All Of The Time, We Can't Help But Be Creative.

The Best Way To Solve A Problem? Try Explaining It To Somebody Outside Your Field.

We Need To Be Willing To Risk Embarrassment, Ask Silly Questions, Surround Ourselves With People Who Don't Know What We're Talking About. We Need To Leave Behind The Safety Of Our Expertise.

Creativity Is A Spark. It Can Be Excruciating When We're Rubbing Two Rocks Together And Getting Nothing. And It Can Be Intensely Satisfying When The Flame Catches And A New Idea Sweeps Around The World.

Like A Work Of Art, We Exceed Our Materials. Science Needs Art To Frame The Mystery, But Art Needs Science So That Not Everything Is A Mystery. Neither Truth Alone Is Our Solution, For Our Reality Exists In Plural