The Idea That The Future Is Unpredictable

It's Very Easy For Trusted Companies To Mislead Naive Customers, And Life Insurance Companies Are Trusted.

Doubting What You See Is A Very Odd Experience. And Doubting What You Remember Is A Little Less Odd Than Doubting What You See. But It's Also A Pretty Odd Experience, Because Some Memories Come With A Very Compelling Sense Of Truth About Them, And That Happens To Be The Case Even For Memories That Are Not True.

It's Not A Case Of: 'read This Book And Then You'll Think Differently. I've Written This Book, And I Don't Think Differently.

The Idea That The Future Is Unpredictable Is Undermined Every Day By The Ease With Which The Past Is Explained.

The Brain Scientists Are The Wave Of The Future In The Financial World. If You Seek To Maximize Understanding, Whether You're In Academia Or In The Investment Community, You'd Better Pay Serious Attention To Them.