The Good News Is That More Than

The Digital Asset That Matters Is Trust. Awareness First, Then Interaction, And Maybe A Habit, But All Three Mean Nothing If They Don't Lead To Permission And Trust. The Privilege Of Connection. Everything Else Is Slippery.

At Least At First, The New Thing Is Rarely As Good As The Old Thing Was. If You Need The Alternative To Be Better Than The Status Quo From The Very Start, You'll Never Begin.

You Can Define Advertising As The Science Of Creating And Placing Media That Interrupts The Consumer And Then Gets Him Or Her To Take Some Action.

You Can Use Social Media To Turn Strangers Into Friends, Friends Into Customers And Customers Into Salespeople.

Marketing Tells A Story That Spreads. Sales Overcomes The Natural Resistance To Say Yes.