The Goal Of Storytelling Should Be To

Insight Is Not A Lightbulb That Goes Off Inside Our Heads. It Is A Flickering Candle That Can Easily Be Snuffed Out.

Nothing Frustrates Me More Than Someone Who Reads Something Of Mine Or Anyone Else's And Says, Angrily, 'i Don't Buy It.' Why Are They Angry? Good Writing Does Not Succeed Or Fail On The Strength Of Its Ability To Persuade. It Succeeds Or Fails On The Strength Of Its Ability To Engage You, To Make You Think, To Give You A Glimpse Into Someone Else's Head—even If In The End You Conclude That Someone Else's Head Is Not A Place You'd Really Like To Be.

Jenny Simpson Loses Her Shoe In The Women's Fifteen Hundred, With A Lap And A Half To Go, Destroying Her Chances To Repeat As World Champion, And She Gives The Most Gracious Interview Afterward About How She's Had A Wonderful Career Already. Great For Jenny Simpson. Bad For The Sport! We Need Drama!

We Are Approaching Levels - If We're Not Beyond Levels - Of Threshold For The Number Of Messages That Consumers Can Take In In A Given Day. There Is A Kind Of Hunger For Some Kind Of New Approach To Getting The Word Out About Something.

The First Person Who Throws The Rock Is A Lot More Radical Than A Hundredth Person.by The Time The Riot Has Attracted A Hundred People, You Don't Have To Be Nearly As Much Of A Daredevil Or A Hothead Or Committed Or Any Of Those Things To Want To Engage In A Riot.