The Goal Of Climbing Big, Dangerous Mountains

Just Why Is Yosemite Climbing So Different ? Why Does It Have Techniques, Ethics And Equipment All Of Its Own ? The Basic Reason Lies In The Rock Itself. Nowhere Else In The World Is The Rock So Exfoliated, So Glacier-polished And So Devoid Of Handholds. All Of The Climbing Lines Follow Vertical Crack Systems. Every Piton Crack, Every Handhold Is A Vertical One. Special Techniques And Equipment Have Evolved Through Absolute Necessity.

Mainly, My Job Is To Be On The Outside And Bring Ideas Into The Company And Forge Change. Most People Hate Change—it’s Threatening. I Thrive On It.

The Word Adventure Has Gotten Overused. For Me, When Everything Goes Wrong - That's When Adventure Starts

Going Back To A Simpler Life Based On Living By Sufficiency Rather Than Excess Is Not A Step Backward. Rather, Returning To A Simpler Way Allows Us To Regain Our Dignity, Puts Us In Touch With The Land, And Makes Us Value Human Contact Again.

Growth Isn't Central At All, Because I'm Trying To Run This Company As If It's Going To Be Here A Hundred Years From Now. And If You Take Where We Are Today And Add 15% Growth, Like Public Companies Need To Have For Their Stock To Stay Up In Value, I'd Be A Multi-trillion-dollar Company In 40 Years. Which Is Impossible, Of Course.