The Future Of Profit Is Purpose.

The Simple Act Of Saying 'thank You' Is A Demonstration Of Gratitude In Response To An Experience That Was Meaningful To A Customer Or Citizen.

The Currency Of Universal Values Make Brands Innately Sharable.

Perhaps The Most Effective Way To Describe The Approach A Brand Must Take Is To Think Of Themselves As Social Cartographers. By That I Mean That Brands Must Simultaneously Inspire, Engage And Maintain A Series Of Conversations Taking Place Within Certain Cultural Landscape Specific To Their Business Goal.

Brands Are Faced With The Daily Challenge Of Massively Scaling Their Outreach In Order To Build Personal Relationships. While This May Seem Like A Contradiction In Terms, It Becomes Much More Possible When Brands Shift From Push To Pull Dynamics In Their Marketing.

The Role Of Social Media Is Critical Because It Helps To Spread Cognitive Dissonance By Connecting Thought Leaders And Activists To Ordinary Citizens Rapidly Expanding The Network Of People Who Become Willing To Take Action.