The Future Of Profit Is Purpose.

We Now See Numerous Examples Of Brands Working Together To Address Issues Such As Environmental Degradations, Climate Control, Pollution, Poverty And Disease.

Companies, To Date, Have Often Used The Excuse That They Are Only Beholden To Their Shareholders, But We Need Shareholders To Think Of Themselves As Stakeholders In The Well Being Of Society As Well.

Non-profits Must Become Deeply Engaged In The Ways That Their Donor Communities Are Using Social Technology.

The Most Impactful Way Consumers Can Assert Their Power Is To Become Mindful Shoppers, Giving Their Dollars Only To Socially Responsible Companies. In Today’s World Of Social Media And Smart Phones, This Is Easy To Do.

As We Approach Each Of The Great Social Challenges Of Our Time We Must Acknowledge That Old Thinking Will Not Provide The New Solutions We Need. These Solutions Will Be Uncomfortable, Hard To Sell And Risky To Execute. But The Cost Of Not Doing So Is Even Greater.