The Future Of Profit Is Purpose.

The Launch Of Google+ Apps Sends A Powerful Signal - The Personalized Web Has Begun. What This Means Is That The Way Information Is Structured And Accessed Will Turn On The Individual, Or Rather Their Personal Profile Which Is A Composite Of All The Data Collected On The Basis Of What They Have Searched For And Shared.

In The Coming Years, If Not Sooner, Social Media Will Become A Powerful Tool That Consumers Will Aggressively Use To Influence Business Attitudes And Force Companies Into Greater Social Responsibility - And, I Suggest, Move Us Towards A More Sustainable Practice Of Capitalism.

The Private Sector Must Play A Role In Ensuring The Prosperity And Health Of The People Who Comprise Its Market. It Is Time For The Private Sector To Become A Proactive Partner Contributing To The Efforts Of Governments And Philanthropies.

When A Positive Exchange Between A Brand And Customers Becomes Quantifiable Metrics, It Encourages Brand To Provide Better Service, Customer Service To Do A Better Job, And Consumers To Actively Show Their Gratitude.

The Creative Destruction That Social Media Is Currently Unleashing Will Change More Than Technology Or The Leader Board Of The Fortune 100. It Is Driving A Qualitative Shift In The Nature Of Relationships Between Brands And Their Customers.