The First Step Toward Becoming Extraordinary Is,

You Can Raise The Bar Or You Can Wait For Others To Raise It, But It's Getting Raised Regardless.

Anticipated, Personal, And Relevant Advertising Always Does Better Than Unsolicited Junk.

When We Think Of Design, We Usually Imagine Things That Are Chosen Because They Are Designed. Vases Or Comic Books Or Architecture... It Turns Out, Though, That Most Of What We Make Or Design Is Actually Aimed At A Public That Is There For Something Else. The Design Is Important, But The Design Is Not The Point. Call It "public Design"... Public Design Is For Individuals Who Have To Fill Out Our Tax Form, Interact With Our Website Or Check Into Our Hotel Room Despite The Way It's Designed, Not Because Of It.

Good Advice Is Priceless. Not What You Want To Hear, But What You Need To Hear. Not Imaginary, But Practical. Not Based On Fear, But On Possibility. Not Designed To Make You Feel Better, Designed To Make You Better. Seek It Out And Embrace The True Friends That Care Enough To Risk Sharing It. I'm Not Sure What Takes More Guts-giving It Or Getting It.

You Can Define Advertising As The Science Of Creating And Placing Media That Interrupts The Consumer And Then Gets Him Or Her To Take Some Action.