The First Good Reason To Write A

If You Start Out To Solely Make Money, You Will Attract The Wrong Kind Of Employees.

Let Yourself Be Enchanted In Small Ways.

"(big Name Research Firm) Says Our Market Will Be $50 Billion In 2010." Every Entrepreneur Has A Few Slides About How The Market Potential For His Segment Is Tens Of Billions. It Doesn't Matter If The Product Is Bar Mitzah Planning Software Or 802.11 Chip Sets. Venture Capitalists Don't Believe This Type Of Forecast Because It's The Fifth One Of This Magnitude That They've Heard That Day. Entrepreneurs Would Do Themselves A Favor By Simply Removing Any Reference To Market Size Estimates From Consulting Firms.

People Who Earn The Label "creative" Are Really Just People Who Come Up With More Combinations Of Ideas, Find Interesting Ones Faster, And Are Willing To Try Them Out. The Problem Is That Most Schools And Organizations Train Us Out Of Those Habits.

Not Many People Agree With What I Do.