The Fatigue Was There, But Some People

More And More People Now Have Jobs That Require Them To Confront The Risk Of Appearing Stupid On A Regular Basis.

We Know What You Want To Accomplish... The Real Question Is, 'what Are You Willing To Push Through The Dip For?' What Are You Willing To Stand Up For, Bleed For, Commit To And Generally Be Unreasonable About? Because That's What's Going To Actually Get Done.

Marketers Have To Move Upstream Now. We Have To Stop Being The Last Step In The Process And Start Being The First Step.

The Best Time To Start Promoting Your Book Is Three Years Before It Comes Out. Three Years To Build A Reputation, Build A Permission Asset, Build A Blog, Build A Following, Build Credibility And Build The Connections You'll Need Later.

Cheap Is The Last Refuge Of A Product Developer Or Marketer Who Is Out Of Great Ideas.