The Easier It Is To Quantify, The

If You Want Customers To Hear About You, Make Something Worth Talking About.

The Job Isn't To Catch Up To The Status Quo; The Job Is To Invent The Status Quo.

Sure, Compare. But Compare The Things That Matter To The Journey You're On. The Rest Is Noise.

Reputation Is What People Expect Us To Do Next. It's Their Expectation Of The Quality And Character Of The Next Thing We Produce Or Say Or Do. We Control Our Actions (even When It Feels Like We Don't) And Our Actions Over Time (especially When We Think No One Is Looking) Earn Our Reputation.

We're Going To Spend Our Entire Future Living In Tomorrow-investing Now, When It's Difficult, Is The Single Best Moment.