The Dumbest Mistake Is Viewing Design As

Quality Involves Living The Message Of The Possibility Of Perfection And Infinite Improvement, Living It Day In And Day Out, Decade By Decade.

Forget Loyalty. Or At Least Loyalty To One's Corporation. Try Loyalty To Your Rolodex-your Network-instead.

I Think Economics Is About Passion. Economic Progress, Whether It Is A Two-person Coffee Shop Or Whether It Is Netscape, Is About People With Brave Ideas. Because It Is Brave To Mortgage The House, When You've Got Two Kids, To Start A Coffee Shop.

The Company's Most Urgent Task Is To Learn To Welcome, Beg For, Demand - Innovation From Everyone.

The Principal Reason, Invariably, Most "successful" Giant Companies Rather Quickly Become Also-rans, Or Just Amorphous Blobs On The Competitive Landscape, Is Their Failure To Re-tool In Anything Like A Fundamental Way. In Fact, The Worse Things Get, Typically, The More They Dig In Their Heels And Defend Yesterday's Turf.