The Consumer Isn't A Moron; She Is

Lazy And Superficial Men And Women Do Not Produce Superior Work.

You Cannot Bore People Into Buying Your Product - You Can Only Interest Them In Buying It.

Training Should Not Be Confined To Trainees. It Should Be A Continuous Process, And Should Include The Entire Professional Staff Of The Agency. The More Our People Learn, The More Useful They Can Be To Our Clients.

If It Doesn't Sell, It Isn't Creative.

No Sale, No Commission. No Commission, No Eat. That Made An Impression On Me.