The Cave Art Of Madison Avenue Has

All Media Work Us Over Completely. They Are So Pervasive In Their Personal, Political, Economic, Aesthetic, Psychological, Moral, Ethical, And Social Consequences That They Leave No Part Of Us Untouched, Unaffected, Unaltered. The Medium Is The Message. Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments. All Media Are Extensions Of Some Human Faculty - Psychic Or Physical.

Faced With Information Overload, We Have No Alternative But Pattern-recognition.

As A Rule, I Always Look For What Others Ignore.

In Tetrad Form, The Artifact Is Seen To Be Not Neutral Or Passive, Bur An Active Logos Or Utterance Of The Human Mind Or Body That Transforms The User And His Ground.

The Public Has Yet To See Tv As Tv. Broadcasters Have No Awareness Of Its Potential. The Movie People Are Just Beginning To Get A Grasp On Film.