The Big Question Is: How Do You

People Don't Want Simply To Buy The Product, They Want To Have Sympathy With The Company Too.

Successful Entrepreneurs May Hate Hierarchies And Structures And Try To Destroy Them. They May Garner The Disapproval Of Mbas For Their Creativity And Wildness. But They Have Antennae In Their Heads. When They Walk Down The Street Anywhere In The World, They Have Their Antennae Out, Evaluating How What They See Can Relate Back To What They Are Doing. It Might Be Packaging, A Word, A Poem, Or Even Something In A Completely Different Business.

I Believe In Businesses Where You Engage In Creative Thinking, And Where You Form Some Of Your Deepest Relationships. If It Isn't About The Production Of The Human Spirit, We Are In Big Trouble.

Communication Is The Key For Any Global Business.

First, You Have To Have Fun. Second, You Have To Put Love Where Your Labour Is. Third, You Have To Go In The Opposite Direction To Everyone Else.