The Best Design Explicitly Acknowledges That You

It's Actually A Rare And Precious Thing To Discover What It Is You Love To Do, And I Encourage You To Remain Unapologetically Consumed By It. Be Faithful To Your Gift And Very Confident In Its Value.

My Father Was A Very Good Craftsman. He Made Furniture, He Made Silverware And He Had An Incredible Gift In Terms Of How You Can Make Something Yourself.

The Word Design Is Everything And Nothing. The Design And The Product Itself Are Inseparable.

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!

Apple's Goal Isn't To Make Money. Our Goal Is To Design And Develop And Bring To Market Good Products.