That's Your Opportunity - To Approach Your

I Look At Starbucks, Howard Schultz Has Made Many Brilliant Decisions, And One Of The Things That They Did Was They Invented The Third Space. It's Not Work, It's Not Home. That's One Of The Engines Of Its Spread. But At The Same Time He Was Doing That, He Bet The Farm To Open More And More Stores In Any Given Town, And Making It Ubiquitous Made It Much Easier To Say To Your Friend, I'll Meet You At Starbucks.

Don't Create For The Masses. Create For The People Who Are Your Kind Of Weird.

Normal Is Fading Away. Governments And Industries And Schools Like Normal, Because It's Easier, It Scales And It's Profitable. But People Don't Like It - We Want To Be Who We Are, Not Who Some Marketer Tells Us To Be.

Facts Are Irrelevant. What Matters Is What The Consumer Believes.

Success Brings With It The Fear Of Blowing It. With More To Lose, There's More Pressure Not To Lose It.