That's My Job - To Make Sure

You've Got To Have A Problem That You Want To Solve; A Wrong That You Want To Right.

You Know, I've Got A Plan That Could Rescue Apple. I Can't Say Any More Than That It's The Perfect Product And The Perfect Strategy For Apple. But Nobody There Will Listen To Me.

The System Is That There Is No System. That Doesn't Mean We Don't Have Process. Apple Is A Very Disciplined Company, And We Have Great Processes. But That's Not What It's About. Process Makes You More Efficient ... But Innovation Comes From People Meeting Up In The Hallways Or Calling Each Other At 10:30 At Night With A New Idea, Or Because They Realized Something That Shoots Holes In How We've Been Thinking About A Problem. It's Ad Hoc Meetings Of Six People Called By Someone Who Thinks He Has Figured Out The Coolest New Thing Ever And Who Wants To Know What Other People Think Of His Idea.

The Only Way To Be Truly Satisfied Is To Do What You Believe Is Great Work

If, For Some Reason, We Make Some Big Mistake And Ibm Wins, My Personal Feeling Is That We Are Going To Enter A Computer Dark Ages For About Twenty Years.