That Which Is Cannot Be True.

The Means Of Communication, The Irresistible Output Of The Entertainment And Information Industry Carry With Them Prescribed Attitudes And Habits, Certain Intellectual And Emotional Reactions Which Bind The Consumers To The Producers And, Through The Latter To The Whole Social System. The Products Indoctrinate And Manipulate; They Promote A False Consciousness Which Is Immune Against Its Falsehood...thus Emerges A Pattern Of One-dimensional Thought And Behavior.

To The Degree To Which They Correspond To The Given Reality, Thought And Behavior Express A False Consciousness, Responding To And Contributing To The Preservation Of A False Order Of Facts. And This False Consciousness Has Become Embodied In The Prevailing Technical Apparatus Which In Turn Reproduces It.

The Abbreviations (e.g. Nato, Un, Ussr - E.w.) Denote That And Only That Which Is Institutionalized In Such A Way That The Transcending Connotation Is Cut Off. The Meaning Is Fixed, Doctored, Loaded. Once It Has Become An Official Vocable, Constantly Repeated In General Usage, "sanctioned" By The Intellectuals, It Has Lost All Cognitive Value And Serves Merely For Recognition Of An Unquestionable Fact.

Art Cannot Change The World, But It Can Contribute To Changing The Consciousness And Drives Of The Men And Women Who Could Change The World.

That Which Is Cannot Be True.