That Brings Us To Ipad. We Think

I Love Museums. But I Don't Want To Live In One.

Our Business Is Not Based On Having Information About You. You’re Not Our Product. Our Product Are These, And This Watch, And Macs And So Forth. And So We Run A Very Different Company. I Think Everyone Has To Ask, How Do Companies Make Their Money? Follow The Money. And If They’re Making Money Mainly By Collecting Gobs Of Personal Data, I Think You Have A Right To Be Worried.

That Brings Us To Ipad. We Think The Ipad Is The Poster-child Of The Post-pc World.

No One Should Have A Key That Turns A Billion Locks. It Shouldn't Exist.

I Believe That If You Took Privacy And You Said, I'm Willing To Give Up All Of My Privacy To Be Secure. So You Weighted It As A Zero. My Own View Is That Encryption Is A Much Better, Much Better World. And I'm Not The Only Person That Thinks That.