Technology Should Do The Hard Work So

If You're Changing The World, You're Working On Important Things. You're Excited To Get Up In The Morning.

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.

Lots Of Companies Don’t Succeed Over Time. What Do They Fundamentally Do Wrong? They Usually Miss The Future. I Try To Focus On That: What Is The Future Really Going To Be? And How Do We Create It? And How Do We Power Our Organization To Really Focus On That And Really Drive It At A High Rate? When I Was Working On Android, I Felt Guilty. It Wasn’t What We Were Working On, It Was A Start-up, And I Felt Guilty. That Was Stupid! It Was The Future.

My Job As A Leader Is To Make Sure Everybody In The Company Has Great Opportunities, And That They Feel They're Having A Meaningful Impact And Are Contributing To The Good Of Society. As A World, We're Doing A Better Job Of That. My Goal Is For Google To Lead, Not Follow That.

We Should Be Building Great Things That Don't Exist.