Technology Alone Is Not Enough.

We've Gone Through The Operating System And Looked At Everything And Asked How Can We Simplify This And Make It More Powerful At The Same Time.

It's Really Hard To Design Products By Focus Groups. A Lot Of Times, People Don't Know What They Want Until You Show It To Them.

You Have To Trust In Something - Your Gut, Destiny, Life, Karma, Whatever. This Approach Has Never Let Me Down, And It Has Made All The Difference In My Life.

This Revolution, The Information Revoultion, Is A Revolution Of Free Energy As Well, But Of Another Kind: Free Intellectual Energy. It's Very Crude Today, Yet Our Macintosh Computer Takes Less Power Than A 100-watt Bulb To Run It And It Can Save You Hours A Day. What Will It Be Able To Do Ten Or 20 Years From Now, Or 50 Years From Now?

The Subscription Model Of Buying Music Is Bankrupt. I Think You Could Make Available The Second Coming In A Subscription Model And It Might Not Be Successful.