Talk In Terms Of The Other Person's

Use Encouragement. Make The Fault Seem Easy To Correct.

Advertising. The Movies Do It. Tv Does It. Why Don't You Do It?

If You Want To Conquer Fear, Don't Sit Home And Think About It. Go Out And Get Busy.

If You Argue And Rankle And Contradict, You May Achieve A Victory Sometimes; But It Will Be An Empty Victory Because You Will Never Get Your Opponent's Good Will.

There Is A Reason Why The Other Man Thinks And Acts As He Does. Ferret Out That Reason — And You Have The Key To His Actions, Perhaps To His Personality. Try Honestly To Put Yourself In His Place.