Surprise Comes From Defying Expectations.

Everyone Will Think It's Stupid!" "everyone Says It's Impossible." Guess What? Everyone Works In The Balloon Factory And Everyone Is Wrong.

Authenticy In Marketing Is Telling A Story People Want To Hear.

The Tiny Cost Of Failure...is Dwarfed By The Huge Cost Of Not Trying.

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer

One Reason I Encourage People To Blog Is That The Act Of Doing It Stretches Your Available Vocabulary And Hones A New Voice.