Surprise Comes From Defying Expectations.

A Symptom Of The Revolution: When We State Something Is Impossible In Theory, But Then Change Our Minds When We Discover That It Is Possible In Practice.

The Problem With Requiring People To Be Loud And Angry To Get Things Done Is That You're Now Surrounded By People Who Are Loud And Angry.

Every Voice Doesn't Matter--only The Voices That Move Your Idea Forward, That Make It Better, That Make You Better, That Make It More Likely You Will Ship Work That Benefits Your Tribe.

People Are Buying Only One Thing From You: The Way The Engagement (hiring You, Working With You, Dating You, Using Your Product Or Service, Learning From You) Makes Them Feel.

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!