Surprise And Differentiation Have Far More Impact

But This Is A Remarkable Egg, An Egg Worth Talking About, An Egg Worth Crossing The Street For, An Egg Worth Writing About.

The Tragedy Is That Society (your School, Your Boss, Your Government, Your Family) Keeps Drumming The Genius Part Out. The Problem Is That Our Culture Has Engaged In A Faustian Bargain, In Which We Trade Our Genius And Artistry For Apparent Stability.

The Myth That The Ceo Is Going To Discover You And Nurture You And Ask You To Join Her For Lunch Is Just That, A Hollywood Myth.

Just About Every Great, Brave Or Beautiful Thing In Our Culture Was Created By Someone Who Didn't Do It For Money.

Content Marketing Is The Only Marketing Left