Such An Ego Simply Forbade Certain Lines

Every Religion Lies. Every Moral Precept Is A Delusion. Even The Stars Are A Mirage. The Truth Is Darkness, And The Only Thing That Matters Is Making A Statement Before One Enters It. Cutting The Skin Of The World And Leaving A Scar. That's All History Is, After All: Scar Tissue.

The Past Is Obdurate.

When Asked, "how Do You Write?" I Invariably Answer, "one Word At A Time," And The Answer Is Invariably Dismissed. But That Is All It Is. It Sounds Too Simple To Be True, But Consider The Great Wall Of China, If You Will: One Stone At A Time, Man. That's All. One Stone At A Time. But I've Read You Can See That Motherfucker From Space Without A Telescope.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

Crying Was Like Pissing Everything Out On The Ground.