Strong People Have Strong Weaknesses.

Not To Innovate Is The Single Largest Reason For The Decline Of Existing Organizations. Not To Know How To Manage Is The Single Largest Reason For The Failure Of New Ventures.

In All Recorded History There Has Not Been One Economist Who Has Had To Worry About Where The Next Meal Would Come From.

Systematic Decision Review Also Shows Executives Their Own Weaknesses, Particularly The Areas In Which They Are Simply Incompetent. In These Areas, Smart Executives Don't Make Decisions Or Take Actions. They Delegate.

Marketing Is The Distinguishing, Unique Function Of The Business.

We Know Nothing About Motivation. All We Can Do Is Write Books About It.