Strategy Is About Setting Yourself Apart From

The Company Without A Strategy Is Willing To Try Anything.

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.

Strategy Is About Making Choices, Trade-offs; It's About Deliberately Choosing To Be Different.

The Thing Is, Continuity Of Strategic Direction And Continuous Improvement In How You Do Things Are Absolutely Consistent With Each Other. In Fact, They're Mutually Reinforcing.

Change Brings Opportunities. On The Other Hand, Change Can Be Confusing.