Strategic Thinking Rarely Occurs Spontaneously

The Underlying Principles Of Strategy Are Enduring, Regardless Of Technology Or The Pace Of Change.

The Company Without A Strategy Is Willing To Try Anything.

A Target Should Go With Every Goal. A Target Is The Value That Defines Success.

Strategy Is About Setting Yourself Apart From The Competition. It's Not A Matter Of Being Better At What You Do - It's A Matter Of Being Different At What You Do.

The Purpose Of The Corporation Must Be Redefined As Creating Shared Value, Not Just Profit Per Se. This Will Drive The Next Wave Of Innovation And Productivity Growth In The Global Economy.