Strategic Thinking Rarely Occurs Spontaneously

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.

Change Brings Opportunities. On The Other Hand, Change Can Be Confusing.

Companies Operating In Urban Communities Have A Tremendous Ripple Effect.

Apple Does All Of Its Research And Development In America. It Has All These Brilliant People Sitting In Silicon Valley. But Until Recently, Apple Made Nothing In America. Zero. And The Jobs That Were Accessible To A Good, Well-trained Worker That Knew How To Do Welding Or Assembly, None Of Those Jobs Had Stayed In America. We Don't Have The Workforce.

The Underlying Principles Of Strategy Are Enduring, Regardless Of Technology Or The Pace Of Change.