Steve Jobs And Apple Taught Us That

In The Study Of Management, Unfortunately, Many Writers Have Been So Anxious To Articulate A Theory In The Form Of, "if You Do This, This Will Result," That They Never Go Through This Careful Effort.

We Are All Trained To Be Data Driven People, But No Hard Data Exist About The Future. Therefore, The Only Way To Look Into The Future With Any Degree Of Accuracy Is To Use Theory, Statements Of What Causes What And Why. If Executives Have The Right Theories In Their Heads, They Can Very Quickly Interpret Market Developments. They Can Identify What Matters And Why, And Act Accordingly. So We Suggest Decision-makers Should Start By Gaining A Deep Understanding Of The Relevant Collection Of Theories, And Then Be Alert For Signals That Indicate Certain Types Of Developments.

By The Time It Becomes Obvious That A Technology Will Have Truly Disruptive Impact, It Is Often Too Late To Take Action. This Is One Reason Why We Are Such Advocates Of Using Theory To Try To Analyze Industry Change. Conclusive Evidence That Proves That A Company Needs To Take Action Almost Never Exists. In Fact, The Data Can Fool Management, Lulling Them Into A False Sense Of Security.

Don't Worry About The Level Of Individual Prominence You Have Achieved; Worry About The Individuals You Have Helped Become Better People.

If The Technology Is Disruptive, On The Other Hand, The Odds Are That At The End Of The Transition, The Leaders Will Have Been Toppled And New Companies Will Be On Top.