Start Taking Bad Decisions And It Will

Nearly All Rich And Powerful People Are Not Notably Talented, Educated, Charming Or Good-looking. They Become Rich And Powerful By Wanting To Be Rich And Powerful.

Old Golfers Don't Win (it's Not An Absolute, It's A General Rule). Why? The Older Golfer Can Hit The Ball As Far As The Young One. He Chips And Putts Equally Well. And Will Probably Have A Better Knowledge Of The Course. So Why Does He Take The Extra Stroke That Denies Him Victory? Experience. He Knows The Downside, What Happens If It Goes Wrong, Which Makes Him More Cautious. The Young Player Is Either Ignorant Or Reckless To Caution. That Is His Edge. It Is The Same With All Of Us. Knowledge Makes Us Play Safe. The Secret Is To Stay Childish.

There Are Rules In Advertising, And Those Rules Are Self-imposed By The Client Companies Because They Don't Want Their Products To Be Seen As Dishonest.

Do Not Put Cleverness In Front Of The Communication.

Advertising Gets Such A Bashing From The World. At Parties You Are Always Asked, 'aren't You Just Selling People Things They Don't Want?