Starbucks Represents Something Beyond A Cup Of

People Around The World, They Want The Authentic Starbucks Experience.

Starbucks Has Changed The Rules Of Engagement For The Music Industry.

We Are Witnessing A Seismic Change In Consumer Behavior. That Change Is Being Brought About By Technology And The Access People Have To Information.

Don't Settle! Embrace A Dream--and Keep Dreaming. Don't Be A Bystander. Take It Personally.

Cutting Prices Or Putting Things On Sale Is Not Sustainable Business Strategy. The Other Side Of It Is That You Can't Cut Enough Costs To Save Your Way To Prosperity.