Sometimes You Have To Create The Thing

Customers Have Different Need States And Life Experiences.

While Their Service Is Ending, Our Responsibility Is Just Beginning!

There's This Myth That Has Been Exacerbated By Others That Starbucks Means A $4 Cup Of Coffee, Which Is Not True.

In The 1960s, If You Introduced A New Product To America, 90% Of The People Who Viewed It For The First Time Believed In The Corporate Promise. Then 40 Years Later If You Performed The Same Exercise, Less Than 10% Of The Public Believed It Was True. The Fracturing Of Trust Is Based On The Fact That The Consumer Has Been Let Down.

We Need To Put Ourselves In The Shoes Of Our Customers. That Is My New Battle Cry. Live And Breathe Starbucks The Way Our Customers Do.